Promotion is a Shared Endeavour
All public shows are listed on Side Door’s shows page and in our Facebook Events (if you have invited Side Door to be a co-host on your Facebook event). However, it’s important to remember that Side Door is not a show promoter - we facilitate the connection to create a show. Promotion is a combined effort between Side Door, the Host and the Artist.
You can easily share your show’s ticket link by clicking Share, giving you the option to copy the link, send by email or post to Facebook.
The Host’s Role
Generally, the host is the one on the ground and knows their community better than any of us, so they will spread the word in their area. Talk to them in the show chat about who will put the Facebook Event or promotional materials together.
The Artist’s Role
We encourage artists to post about their shows on all their social media platforms, mailing lists, etc., to catch fans that could be in the areas you’re playing Side Door shows. As most artists already have a Facebook Page, you will likely be the one creating the event.
Places to Share Your Show
There’s no shortage of places to post a show. Here are a few of the most common places that Side Door users post their shows:
Social Media - Instagram, Threads, TikTok, Facebook, X (Twitter), etc. Tag Side Door in all social posts and use the hashtag #bookedwithsidedoor. We’re happy to re-share posts with our audience.
Classified sites like Kijiji, Craigslist, or whatever’s most popular in the area around the venue.
Your own website
No matter how you decide to promote, please be sure to tag us on all the social media platforms so we can re-share with our followers as well!